BACKGROUND Since its opening in 1874, Grand Hotel Oslo has been an iconic landmark, known for hosting artists, intellectuals, and international authorities. To celebrate this anniversary, the hotel wanted to give something back to the city and its residents, making the occasion a spectacular experience that extended beyond the hotel's walls and into the cityscape.

OBJECTIVES Celebrate the hotel's historical significance through an experience that involved the entire city. Create an inclusive celebration where both locals and visitors could participate. Strengthen Grand Hotel's role as a vibrant meeting place – both historically and in the future.

EXECUTION Liwlig Norge was responsible for the concept development and execution of the event, which was carefully coordinated with local authorities to ensure a seamless experience. Two seven-meter-high light towers created an atmospheric backdrop around the hotel's facade, while both Karl Johans Gate and Eidsvoll Square were filled with excited Oslo residents and tourists.

Artists such as Emma Steinbakken, Amanda Delara, Ben Adams, Stine Hole Ulla, the Barratt Due Institute of Music, and Birkelunden Men's Choir performed from the hotel's balconies. The concert featured historical retrospectives and speeches highlighting Grand Hotel’s role in national and cultural events.

CONCERT RESULTS

High Attendance: Thousands gathered at Karl Johan and Eidsvoll Square, reaffirming the hotel's strong presence in Oslo's consciousness.

Extensive Media Coverage: Local and national media gave significant attention to the event, further increasing visibility for Grand Hotel.

Strengthened Community Spirit: The concert became a celebration of both the hotel and the city, emphasizing how Grand Hotel Oslo by Scandic remains a vibrant centerpiece in Oslo.

VIP CELEBRATION

Following the anniversary concert, the celebration continued inside Grand Hotel with an exclusive VIP party for specially invited guests. Liwlig Norge played a key role in planning and executing the evening, which served as an elegant and atmospheric conclusion to the anniversary festivities.

HIGHLIGHTS FROM THE VIP NIGHT

Exclusive Offering: Guests enjoyed a carefully curated selection of gourmet finger foods and champagne in Speilen before moving on to the Rococo Hall.

Live Entertainment: Selected artists created a captivating atmosphere with musical performances that seamlessly connected to the outdoor concert earlier in the evening.

Historical Reflections: Through visual elements and brief speeches, the hotel's 150-year history and significance in Oslo were highlighted.

An Exclusive and Social Setting: With a mix of cultural figures, partners, and loyal Grand Hotel guests, the evening brought together individuals with a strong connection to the hotel.

VIP NIGHT RESULTS

The VIP celebration provided a fitting conclusion to the anniversary festivities, receiving outstanding feedback. Grand Hotel Oslo strengthened its relationships with key figures and partners while reaffirming its role as a historic and cultural meeting place. Liwlig Norge contributed with creative direction and flawless execution, ensuring that the evening was as elegant and memorable as the hotel itself.