Rovio Plunder Party Rovio Plunder Party

The Plunder Party event faces a major setback but triumphs with an extraordinary solution, leaving a lasting impact on attendees and the brand.

  • Finland
  • International
  • Brand Experience
  • Influencer & Media Events

Rovio aimed to create a memorable game launch event aboard a ship venue. However, when the original ship became unusable, the challenge was to find a suitable alternative and adapt the plans accordingly.

Through a stroke of luck, the team discovered El Galeón Andalucía, a magnificent replica of a 17th-century Spanish warship, available for a limited time. With quick modifications to the branding and plans, the event was successfully held on the ship, turning adversity into triumph. Guests experienced an unforgettable evening on the historic El Galeón Andalucía, immersing themselves in the Plunder Pirates game launch celebration. The event drew immense attention and created a buzz among attendees.

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Result/Impact

- Successful game launch: Plunder Pirates gained significant exposure and positive reception - High demand: The event garnered extensive media coverage and became the most sought-after Friday night party - Exceptional turnout: Around 400 guests attended the event, with a continuous queue of 20 meters outside

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Project team: Project lead: Timo Aalto Executive Producer: Antti Kihlström

CONTACT US

HANNU HUTTUNEN

hannu.huttunen@liwlig.fi