Challenge:

NJIE is the innovative company striving to change the market by offering products that not only taste fantastic but also promote a healthy lifestyle.

NJIE's brand Lowcaly has recently launched a sugar-free and vitamin-enriched breakfast drink. A healthier alternative to juice, simply perfect to start the day with at the breakfast table.

Now, as NJIE's event agency, our task was to capture the interest of the right audience and market this fantastic breakfast product to the right people. We needed to find a location where we could reach the right audience, at the right time, and where there was a flow of people who could quickly grasp the value of Lowcaly and their product.

Solution:

March in Gothenburg. It's raining and snowing, and when you wake up, it's still dark outside. What could be better than giving weary morning commuters a little sunshine in a glass? Early morning at Gothenburg Central Station, we set up a stand that, with its pleasant sunny colors, definitely brightened up tired eyes. Here, we offered passersby a taste of Lowcaly breakfast drink. Before we started handing out the drinks to travelers, we had developed strategies, ideas, and concepts, planned the tour and booked event venues, and driven and led production. We had also recruited and handpicked a number of fantastic and morning-friendly individuals for our event team, who helped create a positive atmosphere and a great start to the day.

Result:

Through fantastic collaboration with NJIE Foods and dedicated efforts from both our team and Lowcaly's team, we truly made this a success. This marked the beginning of a long-term partnership with NJIE, where several of their products will be showcased. We can now proudly call ourselves NJIE's event agency and focus specifically on the B2C segment.

"Thank you for a great collaboration and an excellent delivery," says NJIE.