Discover how Tietoevry's participation in Slush 2022 as the main partner established the company as a thought leader, strengthened brand identity, and attracted future talents and decision-makers.

Tietoevry's goals were to establish thought leadership, strengthen brand identity, and attract fruitful contacts from recruitable future talents to existing customer relationships, while showcasing sustainable practices and meaningful technology solutions.

By condensing their main message into "Responsible choices, ethical technology, and human-centered solutions" and presenting content and success stories at six demo stations, in addition to short speeches and other presentations, Tietoevry's 80-square-meter booth located next to the main stage impressed from both up close and far away. The booth was designed with the intention to reuse the physical structure elements in future events and employed staff through the Startup Refugees organization.

Tietoevry's booth was a visually clean manifestation of the updated brand but personalized to Slush's dark and laser-lit world. Attendees enjoyed the demos, survey activation, photo wall, and the bar counter that served as a meeting place and transformed into a drink and cotton candy service for the evening party. Established thought leadership and strengthened brand identity. Attracted fruitful contacts from recruitable future talents to existing customer relationships. Received direct recruitment contacts, among which are hopefully new Tietoevry employees. Tietoevry's social and meaningful cases came to life through the demos. The booth's reuse rate was 71.43%. The after-party with its dark glowing drinks, cotton candy, and statement glitter art studio was a hit and was mentioned by the attendees on social media.