Moving images are today the most powerful form of communication. Digitalization, the impact of social media, and audiences’ growing demand for visual experiences have made the demand for film explode in recent years. LIWLIG is taking film to the next level. With already strong in-house expertise, we are now expanding further and gathering our strength in a dedicated film department – making film a natural part of everything we create, from events and campaigns to digital platforms.
“For me, film has always been a driving force – a medium that brings us closer to emotions such as joy, sadness, or reflection – and a way to make strategies and brands come alive. As authenticity becomes increasingly important, we see a clear opportunity to create formats that go far beyond traditional event films. We can tell stories about brands, strategies, and people in a more genuine way. Clients’ interest in the authentic and human is growing rapidly, and film is an invaluable catalyst there,” says Karl Lindgren, Head of LIWLIG’s film department.
New additions to the team are John Nejdebring and Andreas Bellini, both with long experience in creative filmmaking: “What drew us to LIWLIG is that our ideas can live in a larger context – content that reaches audiences in more forums than just the mobile screen. Here, we work closely with other creative competences under one roof, which is unusual since roles are often split between agencies and production companies. For us, film is creative inclusion – a medium where everyone shares common reference points and where clients like to be part of the process. With AI erasing old limitations, our role is even more to guide creatively. The goal is always the same: to create stories that truly move people.”
Over the years, LIWLIG has collaborated with many external film and production companies, and this will remain an important part of the way of working. The new film department is not a farewell to partners, but a way to strengthen internal capacity and meet the growing demand for fast, integrated solutions. “We have always seen the value of working with strong partners, and we will continue to do so. But clients’ needs are changing. Today, a higher degree of integration, speed, and creative flexibility is required. That’s why we are building strong internal capacity, while continuing to collaborate with external specialists when it creates added value. This way, we get the best of both worlds,” says Niclas Rahm, CMO and Head of Studio at LIWLIG.
The film department becomes part of LIWLIG Studio, the agency’s creative hub for brand expression. Here, expertise in film, sound, design, and digital formats come together to create experiences that extend and enhance physical events. “The Studio is the heart of how we shape brands. We often start with the physical meeting but continue to build digitally. Film has long been an important part of our offering, and now we are taking it a step further. Clients want fewer suppliers but more holistic solutions – and our strength is that we can deliver exactly that: a cohesive brand experience that works across all channels. The investment in film is therefore not an isolated idea, but a natural part of our long-term strategy to meet and shape the future,” continues Niclas Rahm.
With its new film department, LIWLIG meets a growing need in the market and strengthens its position as a full-service partner for brand experiences that seamlessly move between physical and digital presence.
