LIWLIG, Nordens førende bureaugruppe inden for events og brandoplevelser, sætter kurs mod europæisk vækst – med ændringer i ledelsen af LIWLIG Group og en ny CEO for LIWLIG Finland
LIWLIG ønsker at styrke sin position som international aktør og skabe vækst i Europa. I deres nye roller får nøglepersoner i ledelsen mulighed for at bringe deres ekspertise og styrker endnu mere i spil, mens LIWLIG tager de næste strategiske skridt.
LIWLIG Group gennemfører følgende ændringer i ledelsen:
- Timo Aalto, nuværende CEO for LIWLIG Group og medstifter af virksomheden, overgår til rollen som Executive Chairman of the Board. I sin nye rolle vil han fokusere på koncernens vækststrategi, herunder yderligere opkøb.
- Mikael Castrén, nuværende CEO for LIWLIG Finland, er udnævnt til CEO for LIWLIG Group og får det overordnede ansvar for koncernens ledelse og daglige drift.
- Harri Sieppi er udnævnt til CEO for LIWLIG Finland. Han har en stærk baggrund inden for marketing og iværksætteri, er cand.merc. og har omfattende erfaring med ledelse af vækstvirksomheder.
Ændringerne træder i kraft den 1. december 2026.
“We are entering a new phase as we grow into a stronger European player. It has been a privilege to lead our journey to the international LIWLIG Group of today, and to follow the growth of the events industry from a front-row seat for more than 30 years. I am stepping into my new role with great enthusiasm and anticipation. This new division of responsibilities together with Mikael will give us the best possible foundation to achieve our goals and drive LIWLIG forward with determination,” says Timo Aalto, CEO and founding member of LIWLIG Group.
“I am excited to take responsibility for leading LIWLIG Group’s business operations and executing our growth strategy. We have built a strong position in the Nordic market, and our ambition is now to become a truly European company. We have a strong culture, exceptionally talented people, and significant potential across borders. My role is to ensure that we continue building LIWLIG into an even stronger international player,” says Mikael Castrén, CEO of LIWLIG Finland.
“LIWLIG is truly in a class of its own within the industry. I am thrilled to join the outstanding team at LIWLIG Finland and cannot wait to see what we can achieve together with the company’s top professionals,” says Harri Sieppi, CEO of LIWLIG Finland as of December 1, 2026.
For further information
Timo Aalto
CEO, LIWLIG Group
+358 400 801 205
Mikael Castrén
CEO, LIWLIG Finland
+358 50 358 1818
We are LIWLIG
Strong experiences bring real change. Together with our clients we orchestrate moments that build cultures, strengthen relations and create momentum.
LIWLIG operates globally and is the leading event and brand experience agency in the Nordics, with offices in Sweden, Denmark, Norway, and Finland.