Leading Nordic brand experience group launches international arm with a model built to offer an alternative to the increasingly consolidated agency landscape.
Helsinki / London – LIWLIG, the leading Nordic brand experience group, has appointed Jason Megson as Managing Director of LIWLIG Global as it looks to scale internationally with a model designed to offer a compelling alternative to the increasingly consolidated agency landscape.
The expansion marks a strategic milestone for the group. With many of its clients already pursuing pan-European and international growth, Liwlig’s move into the UK is a natural next step. London, as Europe’s creative capital and a gateway to international markets to many global brands, provides the ideal base from which to build a global offering rooted in Nordic excellence.
LIWLIG Global will combine a strong Nordic creative and delivery core with a flexible international layer of senior, globally experienced talent. The model is designed to deliver the strategic and creative impact of a network, without the complexity and duplication of effort that often comes with it.
Megson brings over 20 years of experience across international brand experience and creative businesses, with a track record of growing and evolving agency businesses for industry-leading groups.
Timo Aalto, Group CEO of LIWLIG Group, commented:
“Our ambition is to build a business that can compete internationally — and provide a real, fresh and agile alternative. We already have strong foundations in the Nordics, in terms of capability and revenues, so the next natural step is to translate that into consistent international growth.
Jason brings a clear understanding of how to do that in a structured and scalable way. His experience across markets, and his ability to connect creativity with commercial outcomes, will be critical as we expand.”
Jason Megson, Managing Director of LIWLIG Global, added:
“LIWLIG already has what many are trying to build — a clear operating model, genuine cultural alignment and a way of working that prioritises clarity over complexity. The opportunity now is to scale that in a smart and agile way.
Importantly, we are committed to building something that reflects how clients and industry talent want to work today.”
For media inquiries, please contact:
Timo Aalto
CEO, LIWLIG Group
+358 400 801 205
Photos: EDDIE JUDD PHOTOGRAPHY
