Retailexperiences&showrooms

Experience spaces are unique, permanent, and physical brand spaces focused on providing visitors with an interactive experience about the company's story, brand, and solutions.

Experience spaces serve various needs. An experience space can be an Experience Center, where visitors explore the company's solutions. It can also be a Showroom or retail space, aiming to successfully showcase products. Experience spaces can sometimes have an educational purpose, often seen in training centers. Public spaces or exhibitions can also be built on the principles of experience spaces.

Experience spaces include:

• Experience centers

• Showrooms and retail spaces

• Training and induction spaces

• Public spaces and exhibitions

A well-designed experience space provides deep insights into the solutions offered by the company, builds brand image, and strengthens customer relationships.

Why are experience spaces valuable?

Today's customer preferences and the diversity of needs set new standards for companies and brands in meeting customers, conveying messages, and experiencing the brand. An experience space enables deep interaction between the customer and the brand, which engages, influences, and creates meaningful experiences.

With an experience space, you enable:

• A unique brand experience for your customer

• Clear communication of your message to your target audience

• Experiencing products and services instead of a one-way presentations

• Building a brand community and strengthening customer loyalty

• Engaging and/or training the workforce

What makes a successful experience space? 

A successful project requires careful planning and top-notch execution. The space must reflect the brand identity, allow experiencing the message and solutions in an informative and inspiring environment. An impactful space centers on content, functional space design, and an engaging visitor experience. The journey from idea to impactful execution involves close cooperation with the client and various stakeholders. The process requires conceptual understanding, broad creative and technical design, strong project management from material choices to scheduling and carrying out the construction project, and budget management.

Our services for experience spaces include:

• Concept design

• Content design & production

• Brand implementations

• Technical design

• Spatial design

• Customer journey and experience design

• Project management

• Partner coordination

Client experiences from experience spaces

Explore client cases and impact of experience space for their operations. In the example cases, you'll learn about a comprehensive Showroom created for Fortum in Loviisa, which allows visitors to explore various aspects of nuclear power, and about a strong brand space, the Kemppi Experience Center, suitable for various target groups and uses.

Read more about how Kemppi’s Experience Center and Fortum’s Showroom play an important role in our clients’ operations:

Kemppi Experience Center

Fortum Showroom Loviisa

Contact:

Salla Komulainen Business Director salla.komulainen@tapaus.fi +358 40 525 3608

An experience space is a physical extension of your brand, a place where customers can experience your brand and solutions firsthand. We aim to help you create a unique environment that makes an impression and keeps your customers returning.