A Historic Celebration
KPMG Sweden commemorated its 100-year legacy with a grand celebration that honored its pivotal role in Swedish business since 1923. The festivities included multiple events across various venues, such as a 1920s-themed party at Berns, a conference at Stockholm Waterfront, city walks, and a grand finale at Avicii Arena.
Nearly 2,000 guests participated, with 78% rating the overall experience 8 or higher on a 10-point scale. Notably, the event was certified as a Sustainable Event, reflecting KPMG’s commitment to responsible practices.
The goal was to create a memorable and meaningful celebration of KPMG Sweden’s 100-year journey, highlighting its contributions to Swedish business since 1923 while honoring the employees who have played a crucial role in its success.
The event needed to reflect KPMG’s values, reinforce a sense of belonging among employees, and strengthen the company’s brand image as a forward-thinking and responsible organization. Additionally, sustainability was a key focus, ensuring that the celebration aligned with KPMG’s commitment to responsible business practices.
To bring this vision to life, a large-scale, multi-faceted celebration was designed, spanning several locations and offering a variety of experiences to engage and inspire attendees. Nearly 2,000 guests took part in the event program that blended history, business insights, and entertainment.
The experience included four distinct conferences tailored to different target groups, creating a platform for knowledge-sharing and networking. A spectacular 1920s-themed gala at Berns set the stage for an elegant and nostalgic celebration, paying tribute to the decade when KPMG Sweden was founded. In addition, attendees had the opportunity to explore Stockholm through curated city walks, connecting the company’s history with the city’s evolving business landscape.
The celebration culminated in a grand finale at Avicii Arena, bringing together all attendees for an unforgettable closing event. Every aspect of the program was carefully curated to ensure a cohesive and engaging experience that resonated with KPMG’s heritage while looking ahead to the future. Sustainability was also at the core of the event planning, with strategic efforts made to minimize environmental impact and create a responsible, future-focused experience.
The 100-year celebration successfully strengthened KPMG’s internal culture and external reputation, creating a shared experience that deepened employees’ connection to the company’s mission and future. The event received overwhelmingly positive feedback, with 78% of participants rating the experience 8 or higher on a 10-point scale, demonstrating its impact and effectiveness.
Beyond the immediate success of the celebration, the event also underscored KPMG’s dedication to sustainability. Being officially certified as a Sustainable Event reinforced the company’s commitment to responsible business practices, setting a precedent for future corporate events. By combining history, innovation, and sustainability, the 100-year celebration not only honored KPMG’s past but also laid the foundation for its next century of success.
