27/11/2024

LIWLIG Group strengthens position in Sweden by acquiring PS Occasion AB

LIWLIG Group, the Nordic region’s leading event agency group, has announced its acquisition of PS Occasion, recently awarded "Agency of the Year 2024”. This strategic move reinforces LIWLIG’s position as a leader in the Nordic event industry, particularly in Sweden, the largest market in the region.

PS Occasion, known for its innovative approach, passionate people and creativity, will bring its award-winning expertise to LIWLIG’s Nordic service model. This acquisition aligns perfectly with LIWLIG’s mission to deliver exceptional experiences while prioritizing creativity, brand consistency, and sustainability.

Marie Lasota, CEO of PS Occasion, shared her excitement about joining LIWLIG:

"Joining LIWLIG is a thrilling opportunity for us. We are proud of the creative powerhouse we’ve built, and this partnership will enable us to scale our vision and impact across the Nordics. LIWLIG’s values align closely with ours, and together, we’ll redefine what’s possible in the event industry."

Timo Aalto, CEO of LIWLIG Group, highlighted the strategic significance of the acquisition:

"PS Occasion is a creative powerhouse that brings a fresh, innovative edge to our group. Their expertise and bold approach to events will further enhance our capabilities, especially in Sweden. When PS Occasion merges with LIWLIG Sweden, together they will form a hub of expertise never seen in the history of the Swedish event market!”

About LIWLIG Group LIWLIG is a Nordic event agency committed to bringing people together through impactful, creative experiences. Operating across Sweden, Denmark, Norway, and Finland, LIWLIG specializes in edutainment, meeting design, live storytelling, and experiential spaces. LIWLIG employs more than 370 event professionals and has a turnover of 150M€ in 2024.

About PS Occasion PS Occasion is a Swedish event agency recognized for its cutting-edge creativity, employs 50 employees in its Stockholm office and has been existing for more than 20 years. PS Occasion turnover in 2024 is around 200M SEK. Some of PS Occasion’s clients are: KPMG, Telia, EQT, Kronans Apotek and Business Sweden.

For media inquiries, please contact:

Timo Aalto, Group CEO                                             LIWLIG Group                                                                 +358 400 801 205 timo.aalto@liwlig.com   

Marie Lasota, CEO PS Occasion +46 70 196 1011 marie.lasota@psoccasion.se

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