A HEL of an Airport deserves a stand that lives up to its name. We made one that was as proud and edgy as it was smooth, open and friendly – but most of all it was fabulously Finnish.
Finavia aimed to stand out from the competition as a destination and an airport at the World Routes Exhibition. The challenge was to create a stand that embodied Finnishness, provided a smooth and comfortable experience, and showcased Helsinki-Vantaa’s future plans.
The stand featured a massive curved LED screen serving as a skylight, displaying breathtaking Finnish landscapes. Finnish design, tastes, and immersive soundscapes were incorporated to offer visitors a sensory experience. VR glasses allowed them to explore the future plans of Helsinki-Vantaa, reinforcing Finavia’s role as a reliable and attractive partner.
The stand’s open and inviting “kiosk-like” design delivered a smooth and stellar visitor experience. The captivating video landscapes on the LED screen created an amazing atmosphere, allowing visitors to immerse themselves in all four seasons of Finland.
Result/Impact
– The stand garnered significant attention and praise, making a lasting impression on attendees.
– Finavia strengthened its role as a pioneering and reliable partner, showcasing its focus on the future.
– The inviting design emphasized Finavia’s values and attractiveness.
“The stand got a lot of attention and praise. I’m guessing we’re going to see stands like it at next year’s expo”, commented Anna Tuomi, Finavia’s marketing manager.
