PUMA illuminated its 75th anniversary with both heritage and innovation. The event provided participants with a unique experience that brought them even closer to the brand. With careful attention to detail, PUMA’s values and history were celebrated.
From the moment guests received their invitations, the PUMA spirit of “Forever.Faster” came alive, drawing them into the mantra and encouraging them to share the experience with the world. Upon entering Røverstaden, attendees were greeted by a illuminated “FOREVER.FASTER” sign, bathed in tube LED lights, infusing the event with a contemporary ambiance.
We emphasized preserving the rich history of the venue and integrated it into the design of the event. The track-patterned floor paid tribute to PUMA’s successful history in athletics, reminding guests of the brand’s heritage with a focus on speed and performance.
Brand awareness was a central focus, and “FOREVER. FASTER.” was strategically emphasized throughout the event. A gallery exhibition showcasing pieces of PUMA’s history guided guests into the main exhibition area, creating a cohesive narrative of the brand’s evolution. The spacious layout allowed for thoughtful product displays, with a particular emphasis on sustainability.
A timeline installation traced PUMA’s journey from its inception in 1948 to its current status as one of the industry’s leading companies. By showcasing fragments of the brand’s history, it forged a bridge between PUMA’s past, present, and future.
The event delivered an energetic experience that enriched participants’ connection with the brand. Through the incorporation of carefully chosen design elements, historical grounding, and a focused emphasis on the brand, PUMA’s values were celebrated, and their products were presented in a memorable and impressive manner. Attendees left revitalized and with a strengthened bond to PUMA.
Advisor: Stian Hauge
Project Lead: Amar Hamzic
Producer / Inspector: Tron Mathisen
AD: Celina Bergdahl
