KONE took this internal launch to new heights
KONE aimed to introduce the new DX Class elevators to employees worldwide and create excitement within the sales team. The challenge was to deliver a captivating virtual event that showcased the elevators’ features and generated positive feedback.
Leveraging the advantages of virtual events, KONE hosted a visually stunning launch from a skyscraper in Singapore, taking participants on a virtual journey between different floors. Each space represented KONE’s new design directions.
The audience praised the event for its professionalism, technical preparation, and engaging format, likening it to a TV show. Sales team members expressed excitement about sharing the DX Class elevators with customers.
Result/Impact
- Positive feedback from employees, expressing pride in being part of the KONE family
- Recognition as the best virtual event in terms of technical and digital execution
- Virtual events were seen as an effective way to communicate with customers
