Stora Enso Stellar Tour 2025

21 customer visits & 4 international client events

The Stora Enso Stellar Tour 2025 was designed to celebrate the launch of the new consumer packaging board production line at the Oulu mill as well as the introduction of the new Performa Nova lightweight folding boxboard product. At the heart of the tour was a clear ambition: to meet customers face-to-face, deepen relationships, and demonstrate in concrete terms how the significant investment and new solutions support customers’ future needs. At the same time, the tour reinforced Stora Enso’s position as a responsible global partner providing high-quality, scalable packaging material solutions.

Stellar Tour

Concept: Stellar Tour

The name Stellar reflects excellence, brilliance, astronomical scale, and a forward-looking mindset. The concept brought product innovations together into a cohesive and immersive event experience.

The brightest “stars” of the tour were the new board production line (and BM6 machine) at the Oulu mill and the Performa Nova folding boxboard. The overall experience was supported by a visual world inspired by Nordic forest landscapes, where a starry sky, atmospheric lighting, and a future-oriented aesthetic created a strong and memorable setting.

Execution: A Mobile Brand Experience

The Stellar Tour was brought to life as a cohesive event experience traveling across Europe. Its key elements included:

A hybrid-electric tour vehicle as a solution for sustainable logistics
A mobile pop-up product exhibition designed as a stylish mini trade show stand
A striking paper-art scale model of the new BM6 machine (artist: Anton Thorsson)
A carefully curated visual and experiential concept combining technology, design, and storytelling

Liwlig’s Role

Implementation of the overarching concept and design of event elements

Event production: