The Norway Pavilion in a new look – Hannover Messe 2024
We had the opportunity to launch the first implementation of Brand Norway’s trade fair concept at one of Innovation Norway’s largest and most important trade fair arenas this year. With over 560 square metres, the new brand experience was presented to the world, and to the visitors of Hannover Messe 2024.
1/ BRAND DEVELOPMENT: TRADE FAIR CONCEPT
Through collaboration on the rebranding of Brand Norway, Gyro had the opportunity to develop and design the spatial rebranding of Brand Norway; A new fair concept and guidelines for all future exhibitions Under the auspices of Innovation Norway. This includes Brand Norway, Business Norway and Visit Norway.
Design the principles that were established to strengthen the brand:
- Feels inclusive and inviting.
- The brand experience must be experienced authentically.
- The brand should appear bold.
2/ DESIGN AND BUILD
Through extensive research, interviews and design iterations, we established an insight as a foundation for solving a complex task. Focusing on the principles; inviting, authentic, bold – we found a solution where Brand Norway and exhibitors could stand together. This was achieved with the “Stronger Together” concept.
3/ DELIVERY:PAVILION AT HANNOVER FAIR 2024
We had the opportunity to launch the first implementation of Brand Norway’s trade fair concept at one of Innovation Norway’s largest and most important trade fair arenas this year. With over 560 square metres, the new brand experience was presented to the world, and to the visitors of Hannover Messe 2024.
The design concept for the pavilion was based on the theme “Stronger Together”.
Bold: Dare to stand out. The use of Brand Norway’s characteristic geometric shapes and color palette gives a sense of boldness through clarity and contrast.
Inviting: A key aspect of both the brand and the experience for visitors is the inviting atmosphere, which is addressed on several levels.
Authentic: A genuine approach that prefers real, authentic materials chosen with
4/ STAND REUSE RATE: SUSTAINABILITY FOCUS
The “Stronger Together” concept was designed with sustainability and efficiency in mind, making it possible to achieve an impressive 93% reuse rate for the pavilion in Hannover. Focus on a high reuse rate is an important part of the design strategy. Using modular components, durable materials and flexible solutions, we produced a trade fair stand with components that can be reused for future trade fairs.
