Rovio, inspired by Burning Man and outdoor rave Konemetsä, created Burning Nest to surprise and unite employees, with a focus on building community and leaving a lasting impression.
Rovio’s goal was to build a sense of community among employees and leave a lasting impression. The challenge was to achieve these objectives by creating an event inspired by Burning Man and Konemetsä, with a focus on surprises and community-building.
Burning Nest offered a red-hot program including walking on hot coals and a psychedelic forest path leading to the Burning Nest stage, where a forest rave kicked off. The event was kept secret as long as possible, with new surprises throughout the evening to leave a lasting impression.
Rovio staff were welcomed by an accommodation area consisting of military tents and a lounge area built with Tentipi tents. The program offered red-hot activities and led participants through a rite of passage into a completely new world. The performers, program, setting, and other arrangements received praise from participants, with many dancing until the morning hours.
The event left a lasting impression and created a sense of community among employees. The performers, program, setting, and other arrangements received praise from participants, with staff feeling grateful and amazed. The event created its own urban legends, with a lasting impact on the company culture.
