Strawberry Rebels brought the industry together for a bold and energetic corporate event where creativity, community and self-expression were at the centre. With the theme REBELS, the event invited participants to challenge conventions and actively take part in the experience.
The process
The mission was to create an industry event that broke away from traditional formats and reflected the rebellious spirit of the Strawberry brand.
The goal was to inspire, connect and energise professionals within the event industry while creating a shared platform for dialogue, creativity and new perspectives.
In close collaboration with the Strawberry team, Liwlig developed a strong concept universe with distinctive scenography, colours and visual elements. Guests were encouraged to interpret the theme through their outfits and attitude, making creativity an integral part of the experience.
The evening featured a high-energy stage show with acrobatics, music and a catwalk, followed by dinner and a nightclub-inspired party. Throughout the event, energy, interaction and community were key elements – supported by professional production and seamless execution.
The event became a cohesive and memorable experience where creative freedom and professional execution went hand in hand. All 300 participants enjoyed an unforgettable evening that strengthened relationships and reinforced a shared identity across the organisation.
