Valtra’s virtual showroom launches new tractor line to global audience
Valtra, a company known for their live launch events for audiences of over a thousand, faced a new challenge when the global pandemic put a stop to large gatherings. With a new tractor line to launch and just four months to plan, Valtra needed to find a way to showcase their products virtually and reach a global audience.
Prosessi
Valtra created a virtual showroom that reached over 14,000 people in nine different languages, providing a platform to showcase their new G-series tractor to a global audience.
The virtual showroom offered an immersive experience for attendees, allowing them to explore and experience the new tractors just like they would in a physical showroom. The virtual showroom also offered a unique opportunity for attendees to interact with Valtra representatives and ask questions in real-time through chat and Q&A sessions.
Valtra’s virtual showroom not only provided a successful solution to launching a new product line during a global pandemic but also set a new standard for future product launches in the industry. The ability to reach a larger global audience and provide information in multiple languages demonstrated the effectiveness of virtual events in engaging customers and generating positive feedback from sales teams, press, and customers alike.
Valtra’s virtual launch
Valtra launched a new tractor line during the pandemic and faced a challenge. They found a solution by creating a virtual showroom that reached over 14,000 people in nine different languages. The virtual showroom allowed attendees to explore and experience the new tractors, interact with Valtra representatives, and ask questions in real-time through chat and Q&A sessions. After the event, viewers were ushered into a virtual showroom where they could continue to explore the tractors in detail and access additional resources. Valtra’s virtual launch was a success, setting a new standard for future product launches in the industry.
Project team:
Account director: Minna Vilkko
Executive producer: Taru Suokas
Producers: Linda Ahonen, Annina Huovila, Ella Matula
Concept design: Arttu Kallio 3D-design: Petri Rantonen
Graphic design: Sanna Lukkarila, Jomi Kyllönen
Check out the event and virtual showroom in the video below
